BUSINESS
NO.1
MB App
Events
17 February 2022
Largest homegrown Halal fast-food chain, Marrybrown, launched their MB App earlier in April 2022, to better serve their memang best fans!
In conjunction with the release of the MB App, Marrybrown brought the meaning of “something different” in a whole new level as users enjoyed deals for the well-loved MB Crispy Chicken as well as other fan-favourite meals, priced as low as RM1 at selected Marrybrown Outlets! As an additional reward to give back to the fans, Marrybrown also had rewards up to 40% off for selected meals that were appetising for both kids and adults.
As a step towards digitalisation, through this launch, Marrybrown aims to improve accessibility and enhance user experience through constant adaptation in this rapid technology-evolving world. Customers can now enjoy contactless ordering of their favourite meals at Marrybrown outlets, drive-ins, drive-thrus and even the comfort of their homes simply by utilising the app! The availability of such a platform is a strategic move for the expansion of business channels as well as the improvement of quality services provided to their fans.
The fun doesn’t end there! In addition to the rewarding deals, with every amount spent at the selected outlet, it will be accumulated and can be used to redeem their favourite meals. When it comes to birthdays, Marrybrown too has a gift for you! With this app, fans can expect to have even more worthy deals and meals from Marrybrown.
Dato Lawrence Liew, Founder of Marrybrown was recently featured in Sin Chew Daily’s 95th Anniversary Special, a significant milestone for Malaysia’s largest Chinese-language newspaper. In this special edition, titled “金典名号之腾飞星企,” Dato Liew shared valuable insights about Marrybrown, highlighting the brand’s remarkable journey and achievements. Over its 40+ years of development, Marrybrown has successfully evolved its chain operation model, ensuring both sustainability and growth. The brand has also established a strong international presence, earning a solid reputation and demonstrating effective management practices. Marrybrown’s exceptional success in both local and global markets underscores its market leadership. This special edition by Sin Chew Daily celebrates companies like Marrybrown that have made significant contributions to Malaysia’s economic development over the past five years, showcasing their paths to success and their impact on the nation’s growth.
