BUSINESS
NO.1
Marrybrown Expands Global Franchising to Australia at FIM2022
News
8 September 2022
Malaysia’s largest homegrown Halal Quick Serve restaurant (QSR), Marrybrown signed an MOU with CB Connect Pty Ltd to expand its global franchise to Australia during the Franchise International Malaysia (FIM) 2022, held at the KLCC Convention Centre on 8 September 2022.
The MOU signing was between Dato’ Joshua Liew, Chief Executive Officer of Marrybrown and Mr Kevin Chi, owner of CB Connect Pty Ltd. The momentous occasion was witnessed by Minister of Domestic Trade and Consumer Affairs (KPDNHEP), YB Dato Sri Alexander Nanta Linggi and Chief Secretary of the Ministry of Domestic Trade and Consumer Affairs, YBhg. Datuk Azman bin Mohd Yusof respectively at the event.
Marrybrown’s decades of franchising expertise coupled with CB Connect’s knowledge of Australia’s insights are key to bringing their well-loved Halal meals to clients in the Australian market. Marrybrown plans to open its first outlet in Melbourne by December 2022 with aspirations of opening 30 outlets in Australia.
As a QSR that constantly delivers “something different”, Marrybrown is committed to maintaining a high collaborative relationship with its franchisees to achieve success while working with like-minded partners across Australia and worldwide for Marrybrown to be accessible to customers all over the globe.
Dato Lawrence Liew, Founder of Marrybrown was recently featured in Sin Chew Daily’s 95th Anniversary Special, a significant milestone for Malaysia’s largest Chinese-language newspaper. In this special edition, titled “金典名号之腾飞星企,” Dato Liew shared valuable insights about Marrybrown, highlighting the brand’s remarkable journey and achievements. Over its 40+ years of development, Marrybrown has successfully evolved its chain operation model, ensuring both sustainability and growth. The brand has also established a strong international presence, earning a solid reputation and demonstrating effective management practices. Marrybrown’s exceptional success in both local and global markets underscores its market leadership. This special edition by Sin Chew Daily celebrates companies like Marrybrown that have made significant contributions to Malaysia’s economic development over the past five years, showcasing their paths to success and their impact on the nation’s growth.
