BUSINESS
NO.1
Marrybrown Breaks New Ground in Australia Opening Inaugural Outlet Down Under
News
27 May 2023
Our favourite globally-renowned QSR, Marrybrown has expanded its presence to Australia, delighting food lovers with the inauguration of its first Australian outlet in Melbourne on Saturday, 27 May 2023.
This milestone launch signifies Marrybrown’s commitment to international expansion and introduces the vibrancy of Malaysian flavours to the Australian market. Located in Burwood, the outlet offers a tantalising array of Marrybrown’s signature dishes combining authentic Malaysian favourites such as Curry Rice, Fried Rice with MB Crispy Chicken, and Nasi Lemak, alongside beloved Western classics such as the famous crispy chicken, burgers, and other delectable desserts.
The strategic choice of Burwood Shopping Centre as the location for the inaugural outlet stems from its proximity to a thriving student and family community. Marrybrown aims to provide convenient and affordable dining options for students and family, while sharing their unique flavours and hospitality with the Australian market. With a passion for spreading joy through exceptional food, Marrybrown is confident that their signature dishes, including its iconic crispy chicken, will be a hit with both the Australian and Malaysian customers alike. Embodying their commitment to offering “something different”, Marrybrown is dedicated to providing their customers with an exceptional dining experience.
This leading QSR is set to open two new outlets in downtown Melbourne CBD by the end of the year – one on Swanston Street and the other at Crown Casino. Marrybrown is envisioning even further growth in the Australian market with potential additional outlets across states in the near future.
Dato Lawrence Liew, Founder of Marrybrown was recently featured in Sin Chew Daily’s 95th Anniversary Special, a significant milestone for Malaysia’s largest Chinese-language newspaper. In this special edition, titled “金典名号之腾飞星企,” Dato Liew shared valuable insights about Marrybrown, highlighting the brand’s remarkable journey and achievements. Over its 40+ years of development, Marrybrown has successfully evolved its chain operation model, ensuring both sustainability and growth. The brand has also established a strong international presence, earning a solid reputation and demonstrating effective management practices. Marrybrown’s exceptional success in both local and global markets underscores its market leadership. This special edition by Sin Chew Daily celebrates companies like Marrybrown that have made significant contributions to Malaysia’s economic development over the past five years, showcasing their paths to success and their impact on the nation’s growth.
